Confidential strategic counsel for C-suite leaders navigating the unknown future, high-stakes decisions, and complexity.

“Rob applies knowledge with experience and wisdom with discernment to problem solving at the strategic and tactical levels; he’s the person you always want on your team.” David Shedd, Former Director of the Defense Intelligence Agency (DIA)

“Rob is the perfect mix of experience, skills and empathy to help folks get to their next level.” USAF Deputy Commanding General for US and Coalition Special Operations Forces in Afghanistan (Ret.)

Services

The Tekton method of simultaneously chiseling while designing uncovers the best possible solution through personal and/or organizational renewal.

About Rob

Rob Wassel is the Founder of Tekton Advisory Group, advising C-suite leaders across for-profit and non-profit sectors on strategy, innovation, and organizational scale. His current work includes strategic advisory roles with Guardian Space Technology Solutions (a GEO satellite startup), Youth for Christ, and Serve the Global Church, alongside executive coaching several CEOs.

Rob brings a systems-level approach shaped by his advanced training in strategy, innovation, and executive coaching from MIT, Stanford and Emory University, integrating frameworks for strategic innovation and future-back planning, human-centered design and entrepreneurial ecosystem thinking, and evidence-based executive coaching methodology.

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What Clients are Saying…

  • General, USAF Deputy Commanding General for US and Coalition Special Operations Forces in Afghanistan

    “Rob is the perfect mix of experience, skills and empathy to help a lot of folks get to their next level.”

  • C-Suite (SVP)

    “This process has been absolutely transformative for my personal, family and professional future. The coaching was invaluable in helping drill down to identify not only what I do best, but also what brings most fulfillment…to do what matters most. For anyone feeling stuck or unsure what their next chapter should hold, I can’t recommend this enough.”

  • Defense Intelligence Agency (DIA) Director (Ret.) - David Shedd

    “Rob has an extraordinary capacity to separate the “wheat from the chaff” regardless of the complexity of the problem or challenge. In the many years that I have known him, Rob applies knowledge with experience and wisdom with discernment to problem solving at the strategic and tactical levels; he’s the person you always want on your team - whether leading the team or providing guidance. Rob’s high ethical standards always ensure that he delivers truth over fluff, but he delivers that advice and counsel with fairness and grace.”

  • President, (Ret.) Evermore Homes

    “I worked with Rob during the sale of Evermore Homes, where I was CEO. Rob guided me through the transition as I began to search for my next opportunity and his counsel was exceedingly valuable. Rob’s strategic mentoring, combined with thoughtfully designed exercises, helped me process not just my next role, but how to maximize my impact outside of work. I recommend Rob without reservation for leaders looking to maximize their own, and their organization’s, impact.”

  • C-Suite (International Director)

    “Rob’s professional and insightful coaching was really valuable to me in an important time of transition and planning. He exceeded my expectations! Rob’s probing and questions forced me to deeply think through issues, ideas, and solutions that helped drive some important conclusions. I highly recommend Rob!“

  • Senior Leader (VP)

    “After 40 years in the workplace, coaching felt unsettling. (At 66, there were wilted leaves on the branches!) But, it was ultimately rejuvenating to bring my true wiring clearly into focus… and to start thinking and planning on a path toward truer alignment with the person God has intended me to be. I’m truly excited and energized about what’s ahead!”

  • Senior Leader (VP)

    “Rob's coaching is invaluable. I’ve put effort into personal development and coaching throughout my career, so I was worried this would feel like a repeat. Not so! Rob is a next-level question asker. His coaching is individualized and purposeful. Rob gets even the most introspective person to ask themselves thought provoking questions. Rob has helped me safeguard my work-rest balance, ask questions that would help me to make a decision to move in a higher responsibility role, understand that I am motivated by value and impact and begin to articulate my best contributions.”

  • C-Suite (President)

    “An inflection point is defined as a time when significant change occurs. Working with Rob Wassel, or should I say walking with Rob Wassel, has been an inflection point for me… personally, professionally, and spiritually. He skillfully walked me through a process that led to greater self-awareness and an understanding of how I should be investing my time and energy into efforts that will not only bring me deep joy but also bless others. Rob was and is my coach, but through the process he guided me through he became far more than that, he became a trusted friend and advisor.”

  • C-Suite (COO)

    I have taken several self-evaluations and read numerous self-discovery books and articles to better understand my God given strengths, purpose, and passion. Feeling I had a handle on what I was meant to do and how to do it, I found myself struggling to do my work as to the Lord with consistent confidence and peace. Through coaching, Rob took me on a personal and professional journey. He helped me recognize more than my purpose, passions, values, and strengths – he helped me see how and why these grew in me through my past experiences. Rob encouraged me to consider what difference it should make in my long-term planning as well as my daily routines.

Leaders I advise:

  • Declutter to discover insights and gain a heart of wisdom

  • Confidentially intersect the unknown future

  • Define their values-based non-negotiables

  • Envision & map a significant life transition

  • De-risk big moves

  • Develop mindsets, skills, and habits for personal renewal

  • Enhance skills in leadership, self-awareness, communication and conflict-resolution

  • Increase strategic thinking, innovation capacity, and networking

  • Optimize their use of time, leverage margins and manage outputs

Teams I coach (or consult):

  • Deeply understand the values, beliefs, and needs of those they serve

  • Create shared behaviors and trusted relationships for working together

  • Align team strategies with the enterprise strategy

  • De-silo and create coordination across teams

  • Become a cohesive executive team that serves to make others successful

  • Create generative and healthy organizational cultures

  • Increase personal awareness of their contribution and impact on the team

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